Wrestling with your Flare project?
It doesn't have to be this hard.
MadCap Flare can scale to 10,000 topics, 14 languages, and an army of writers — but only if it's engineered to. We do that engineering. Plugins, migrations, and automation, by people who have been in the trenches for 17 years.
Refreshingly direct, no-nonsense, and built for teams who'd rather ship docs than argue about them.
Used by Teams at Companies Like These
3,000+ technical writers use our plugins and services
Documentation should compound — not punish.
Every weekend spent firefighting Flare is a weekend you don't get back. Five honest questions about your setup — if any one of them stings, you're in the right place.
Does every change feel like a coin flip?
A Flare project that worked at 200 topics behaves differently at 2,000. Conditions multiply, snippets nest, builds slow down, and one accidental rename takes a release with it.
We audit the structure, find the load-bearing walls, and rebuild what's fragile — so the next 2,000 topics don't cost you weekends.
Is your migration a copy-paste minefield?
Lifting 5,000 pages out of Word, Confluence, or a legacy CMS isn't the hard part. The hard part is doing it without dragging every old structural problem along with you.
We've migrated 500,000+ pages. We treat migration as an architectural upgrade, not a transcription job — so you land in Flare with a project worth scaling.
Where did all the writer hours go?
Manual QA. Manual style fixes. Manual cross-reference cleanup. Manual AI cleanup. Plus build babysitting, screenshot updates, and dependency spelunking. Writers stop writing.
Our plugins and automation strip those costs out of the day — 3,000+ writers run on this stack and save roughly two hours each, every week.
Is every new language another cost explosion?
Structural debt is multiplied by your language count. A 10% reuse loss in English becomes a 14×-language translation bill. Most of that bill is duplicated content nobody meant to duplicate.
We audit content duplication, raise reuse, and turn localization from a tax on growth into a lever for it.
Is AI accelerating the wrong things?
ChatGPT writes a topic in 30 seconds and breaks variables, snippets, and conditions in the process. The cleanup erases the productivity gain.
Our AI Helper plugin lets writers work with Claude, Copilot, and ChatGPT inside Flare — structure preserved, no copy-paste, no babysitting.
The answer is yes.
Specific questions Flare leads actually ask us — and the short version is always the same.
- Can I migrate 5,000 topics without breaking everything?
- Can I cut Flare build errors before they ever reach review?
- Can my writers use ChatGPT and Claude without breaking variables and snippets?
- Can I get a free, 5-minute diagnosis of what's slowing my project down?
- Can I see the real cost per topic — writing, waiting, and engineering combined?
- Can I scale to 14 languages without a non-linear translation bill?
- Can I enforce style guide compliance automatically, instead of in review?
- Can I bridge docs-as-code (Markdown) with structured Flare authoring?
- Can I layer multiple style classes on a single element in Flare?
- Can I track per-writer productivity to find the real bottlenecks?
- Can I get a no-nonsense second opinion on whether to keep, migrate, or rebuild?
- Can I work with someone who has done this exact thing for Microsoft, Philips, Unity, and Tetra Pak?
- Can I buy plugins without a procurement-driven SaaS subscription?
- Can I get answers from the actual engineer who built the thing?
You're not the first Flare lead carrying this on your shoulders alone.
That's actually the job here — taking the structural debt off your back so your writers can write again. We architect what's fragile, automate what's manual, and migrate what's stuck. Quietly, with you, behind the curtain.
17 years of doing exactly that for teams like yours — Microsoft, Philips, Unity, Tetra Pak, and 3,000+ writers running on the plugins we built. But the point isn't us. The point is what your project looks like six months from now: healthy structure, predictable builds, writers writing.
If that's the version you want, let's talk. The first conversation costs nothing — and there's no PowerPoint.
— Mattias Sander, founder, Improvementsoft
A three-step plan to a Flare project that doesn't fight you.
We work the same way on every engagement. No surprises, no PowerPoint, no consultants camped in your Slack forever.
Diagnose
A free five-minute structural audit. You get a one-page report on the five things slowing your project down the most — the load-bearing walls and the duct tape.
Get your free diagnosis →Engineer
We fix what's fragile, automate what's manual, install the plugins your writers will actually use, and migrate what's stuck — done by the engineer who built the tooling.
See how engagements are scoped →Hand off
You keep running your project. We stay reachable. No lock-in, no SaaS subscription, no consultant in your channel forever — just a healthier project than the one we started with.
Read what teams say after →Proven results across the content lifecycle.
Reduced Migration Time
Average time saved in migration projects using our automation tools
Hours Saved Annually
Time saved by plugin users every year — averaging 2 hours per user per week
Pages Migrated
Technical documentation pages successfully migrated to Flare
Plugin Users
Technical writers using our plugins to improve their workflow
NPS Score
Net Promoter Score — world-class is 70+. Nearly every customer would recommend us.
I have questions about pricing.
I have questions about how this works.
I have questions about security and data.
Stop firefighting. Start architecting.
Releases on time. New languages added without panic. Writers writing. Be the lead who scaled docs without scaling headcount.